IT Insights Blog — commitment

There's something to be said for persistence. Not everyone has the willpower and commitment to start something and then see it through to the end. One thing that's been said for persistence is the thing that was said by the late Shel Silverstein, who probably should have been America's poet laureate at some point, but somehow never was. (Also towering up to the clouds in that particular hypothetical category: the late Theodore S. Geisel, aka Dr. Seuss.)

Advertisers like to work with running themes. Someone has a good idea for a commercial. The finished product seems to strike a chord with consumers. So why reinvent the wheel? It's much easier change a few things here and there and stick with what works. People enjoy familiarity, after all, and we especially like to be reminded of something that made us laugh. Insurance conglomerate GEICO is a master of this model.