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IT Insights Blog — commitment

Fear of Commitment

Posted by TestOut Staff on

The Process

Advertisers like to work with running themes. Someone has a good idea for a commercial. The finished product seems to strike a chord with consumers. So why reinvent the wheel? It's much easier change a few things here and there and stick with what works. People enjoy familiarity, after all, and we especially like to be reminded of something that made us laugh. Insurance conglomerate GEICO is a master of this model.

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