IT Insights Blog — pancakes

There was a big scare in the pancake community earlier this year when International House of Pancakes announced that it had decided to officially change its name to International House of Burgers, making a one-consonant transition from IHOP to IHOB. Rarely has a single letter generated so thunderous an outbreak of hysteria and consternation. A month later, the IHOP braintrust was all, "J/K, LOL, U ppl R so fragile and unequipped to deal with our hilarious marketing stunt."